Rabu, 03 September 2008

Comparison of Affiliate Marketing With Other Businesses

Posted by Joel Heim on: 2008-06-05 03:35:12
Self SEO > Affiliate Marketing Articles

Affiliate marketing is a type of internet advertising in which affiliates drive the traffic to the advertiser�s website for sales. In turn the affiliates receive a share from the advertisers. Affiliates place the ads of advertisers on their websites.

There are various advantages as well as risks associated with this online business. Let us compare this online business with an office job or other business. This may help someone who is considering this business.

1. Low Cost Business

Most people are afraid to start a home based business because of the capital that is normally needed. With affiliate marketing, you need not worry about the money because it does not require much investment. It truly is a low cost business. It is even possible to start this business without any investment.

2. Inventories Not Required

In all other businesses, product management is the most stressful aspect in running your business. In many cases, it is necessary to hire additional people to handle your inventory. But in the case of affiliate marketing, you are not required to maintain any inventory. All of this is done solely by the merchants. This is yet another advantage of affiliate marketing.

3. Unlimited Income

If you are a successful affiliate marketer then you can earn unlimited income. If your website has got a high page ranking then it is assured that you will get more and more sales with the passage of time. After your business is up and running well, you usually don�t need any more investment. Not like other businesses where your income is always limited and you are always required more investments to expand your business.

4. Worldwide Business

With affiliate marketing, your market is not limited to your city or even your country. In this field you have a global market. You just need to set up your website and drive traffic to it from all over the world.

5. Risk

As you know, to start marketing as an affiliate you are not required to make a big investment. This makes it a virtual risk free business. This is the reason why more and more people are engaging in this field day by day. The only risk involved in this business is your time if you are not doing it properly. If you are not equipped with proper knowledge to do this business then you may end up with nothing in hand after waiting for months.

6. 24 hours Sales

As I have said, if you choose to earn your income as an affiliate marketer, the entire world becomes your potential customers. Your business in affiliate marketing continues twenty-four hours a day. This means that yes, you are earning even when you are sleeping.

You will only enjoy all of the above benefits of affiliate marketing, if you have selected the right products, the right merchants and the right market.

Affiliate marketing has many benefits over other businesses. The main benefits are less investment requirement, 24 hours sale and unlimited sales. But not all the people can be successful in this business as it requires the patience, focus and proper knowledge of market trends. So the risks associated with this business are for those who are not well equipped with proper knowledge and training (YOA).
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Senin, 18 Agustus 2008

Beginner’s Guide To Free For All Sites (FFA's)

by: Valerie Garner in : http://www.articlecity.com

For those of you who don't know what an FFA site is, it's basically a website where you can post a link/add to your website for free. Generally it is also posted to many other sites at the same time and hopefully somebody sees your link...free advertising in other words. This also creates backlinks to your website. When you post a link, you are also giving permission (whether you know it or not) to receive confirmation e-mails back from the site owner.

What seems to happen though is many people see this as free advertising and get angry when, not only do they not see a flood of sales come pouring in, but they start receiving other people's offers. I know when the first time it happened to me, I couldn't figure out what was going on and was frustrated at the results.

Let's back up a moment and look at the bigger picture of what an FFA site is and its TRUE purpose. The true purpose of an FFA site is for the owner of that site to promote his/her business. It's really not just because he's a nice guy giving people a free advertising place.

(If it were such a goldmine for pulling in sales, he would be doing it himself). That is just the bait, getting people to his site to post their links, thinking they are getting free advertising, so he can respond with "confirmation" of your link, and his business ad.

Those confirmation e-mails are NOT spam. You had to agree to receive them in order to post your link. Who are reading these ads anyway? So is posting to FFA's a total waste of time? Not necessarily, you do get an occasional sale, people do go back to post their links and sometimes take a quick look through the links to see what's there while they're at it.

So what's the answer? Get your own FFA site to promote your business. There are many excellent resources out there. I have found from personal experience however,that many of the services offering FFA's sites, offer a free version or a paid upgrade. The phrase "You get what you pay for" comes to mind with these. I've used several kinds and found that the paid upgrades more than paid for themselves in sales. Shop around however to compare between companies.

You can promote any product through this method; information products, crafts, vitamins, whatever. You could have the very best on the entire internet, but if nobody sees your offer, it's not going to get the sales you desire. It takes traffic to get sales. These sites are options for driving those numbers to your site. Free classified ads sites are also in this same category with the same purpose and can be worth pursuing.
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Sabtu, 26 Juli 2008

Pay per click (PPC)

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement (ad) to visit the advertisers' website. Advertisers bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertiser's ads may be displayed. Such ads are called a sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page.

Although many pay per click providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list — with some CPCs as low as US$0.01. Very popular search terms can cost much more on popular search engines. The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.
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Senin, 21 Juli 2008

More of You to Go Around

How often do you wake up feeling overwhelmed? Twice a week? Four times a week? Every day? As awful as it sounds, that’s really not uncommon for a small business owner. But, rather than finding a way to relieve their stress, most small business owners simply dive into their work hoping one day they’ll surface.

If that’s what you’re doing…STOP! Manual operations are a thing of the past. Why not maximize your time by automating your business? With automation software, you can:

• Create and automatically execute marketing campaigns
• Implement email autoresponders
• Process credit card payments automatically
• Automatically distribute leads to your salespeople
• Set up automated reminders and notifications
• Automate recurring billing programs
• Automate work flow
• And so much more!

Look, it would be great if there were more of you to go around. But there isn’t. There is only you, and you’ve got a business to run and grow. Why not put your mundane, time-consuming tasks on auto-pilot?

Find a system that keeps on working…even when you can’t or don’t want to! Discover the power of automation, and you’ll discover ways to simplify your business and significantly increase your revenue!

Clate Mask
President, Infusionsoft

P.S. To experience the power of automation, sign up for a FREE, no obligation, online demo of Infusionsoft. If all you do is watch the demo, you’ll understand how automation is easily becoming the wave of the future!

StartXchange Traffic Exchange

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Sabtu, 12 Juli 2008

A Humorous Bow Hunting Story

by: Patty Pinkerton

A man and his friend were bow hunting elk in the Colorado mountains near Stoner Colorado. They rode their horse's from early morning until late evening. The high mountain terrain was very rough with tree's blown down and large boulders in the path. Their horse's had to step very carefully or chance breaking a leg.

With no sign of any elk the man told his friend that the elk must have all moved to the lower country. They decided to go down and try again the next day. The next morning the man and his friend decided to hunt closer to the town of Stoner.

They hunted most of the morning with no luck,
the sky was clear and it was a beautiful day. As they got closer to the black top highway they saw a herd of cow elk. In the middle of the herd was the biggest bull elk you ever saw.

The hunter got down off of his horse and carefully drew his bow and took careful aim. Before he could release his arrow, his friend alerted him to a funeral procession passing on the highway below their stand.

The hunter slowly let off the pressure on his bow, took off his hat, bowed his head and closed his eyes in prayer. His friend was amazed. "Wow, that is the most thoughtful and touching thing I have ever seen. You are the kindest man I know." The hunter shrugged. "Yeah, well, I was married to her for 25 years."
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Understanding the Mortgage Meltdown; What happened and Who's to Blame

by: Richard Gandon

People are losing their homes and many more will lose their jobs before the mortgage meltdown works its way through the system.

To paraphrase Alan Greenspan's remarks on March 17th, 2008, “The current financial crisis in the US is likely to be judged in retrospect as the most wrenching since the end of the Second World War. The crisis will leave many casualties.”

How many casualties? Experts are predicting that in the next few years, between 15 and 20 million homeowners could have homes worth
less than what they owe. Walking away from a bad situation may actually make sense for people who mortgages that are 'upside down' considering the fact that refinancing is out of the question and home equity is nonexistent.

It seems quite easy to point fingers at greedy Wall Street titans for causing the sub-prime mortgage crises. They after all, put together the deals that allowed banks to underwrite mortgages and then offload these liabilities to investors. What many fail to realize is that there is no shortage of blame to go around from homeowners buying more home than they could afford to real estate agents looking for more commission dollars. Mortgage brokers and bankers, the banks themselves, ratings agencies such as Moody's and Standard & Poor's, Wall Street, the Fed and last but certainly not least, the Federal Government.

Let's start with the homeowners--the people who are now in the process or soon to enter the process, of losing their homes. Some of these people had never before owned a home and as such, may not have been prepared for the costs associated with homeownership. Basic financial literacy is sorely lacking in this country despite there being no shortage of budgeting and tracking programs readily available such as Quicken and Microsoft Money. The lack of financial literacy does not absolve these buyers of their responsibility. Every borrower receives a truth in lending disclosure statement. Here is a portion of what the act covers:

The purpose of TILA (Truth In Lending Act) is to promote the informed use of consumer credit by requiring disclosures about its terms and cost. TILA also gives consumers the right to cancel certain credit transactions that involve a lien on a consumer's principal dwelling, regulates certain credit card practices, and provides a means for fair and timely resolution of credit billing disputes. With the exception of certain high-cost mortgage loans, TILA does not regulate the charges that may be imposed for consumer credit. Rather, it requires a maximum interest rate to be stated in variable-rate contracts secured by the consumer's dwelling. It also imposes limitations on home equity plans that are subject to the requirements of Sec. 226.5b and mortgages that are subject to the requirements of Sec. 226.32. The regulation prohibits certain acts or practices in connection with credit secured by a consumer's principal dwelling.

Much of the subprime mortgage crisis can be traced directly back to variable-rate mortgages. As is clearly stated above, “TILA does not regulate the charge that may be imposed for consumer credit. Rather, it requires a maximum interest rate to be stated in variable-rate contracts secured by the consumers dwelling.” It also clearly states that TILA also gives consumers the right to cancel certain credit transactions that involve a lien on a consumer's principal dwelling. One has to wonder whether or not these homeowners:

1. Bothered to read the truth in lending act disclosure at all.

2. Understood what the truth in lending act disclosure meant.

3. Chose to ignore the information printed clearly the truth in lending act disclosure.

A number of months ago, just as the subprime mortgage crisis was beginning to unfold, The New York Daily News ran an article about a family in New York City, who had bought a home and were now faced with the prospect of foreclosure. The article was sympathetic to this family, highlighting the fact that they're living the American dream and that this dream was about to come to an end. What I found to be distressing was the fact that clearly visible in the photo that accompanied this sympathetic article was a very expensive flat screen television hanging on the wall. Perhaps I'm naïve, but I can assure you that if I were faced with the prospect of losing my home and having my family put out on the street, there is absolutely no way that I would still have that expensive television hanging on my wall. It would have been one of the first things to be sold and some financial relief would be found by jettisoning what I'm sure was the expensive cable bill.

Clearly the public needs easy access to financial literacy courses. Too bad we don't see the need to make this a mandatory course of study in our educational system.

Mortgage bankers and brokers have in the last four or five years been raking in cash by the bucket load in the form of commissions paid when mortgages they've originated, close. Many of these people have not needed to do much in the way of prospecting. Instead, their phones have run off the hook as people have jumped on the homeownership and refinancing and take out extra cash bandwagon, despite their ability to pay for their home. No-document loans were readily available without the borrower having to produce documentation that backed up their income. Clearly this practice can and indeed has, lead to substandard loan underwriting processes. Were some of these mortgage bankers and brokers dishonest? Sure. Were all of them dishonest? I think not. To have a massive nationwide conspiracy, where thousands and thousands of people involved in the mortgage banking and mortgage brokering profession got together to create this situation is simply not feasible. Yes, some of the blame does belong with those in the mortgage industry, but they were simply a small cog in the huge machine that created this mess.

Let's discuss real estate agents. In 2007, we bought a home, and also sold a home. The agent we used to purchase our home was absolutely fantastic. In our opinion, she went above and beyond to make our deal happen. She answered every phone call, followed up on every concern and was the epitome of professionalism. We consider this individual to be a friend, and we have sent referrals her way that have resulted in her earning additional commissions. We will continue to recommend her to all who ask or mention that they'd like to buy or sell a home in our area.

The real estate agent, we used to sell our home, could not have been more different. We got our old home ready to sell prior to closing on our new home. We decided to list it as “For Sale by Owner.” In the event that we didn't sell this home on our own, it was our intention to list it with an agent as soon as we had closed on the purchase our new home. Literally, from the day we put the sign in front of our home and listed it on a “For Sale by Owner” website we were inundated with phone calls from real estate agents. We were told many lies and were constantly harassed; although we had already made it quite clear to every agent who called, and there were more to 60 who did; that we were willing to pay half the commission-the same as they would have received had they sold another agent's listing. We also told every agent that called that we had already lined up an agent to sell our home in the event that we chose to no longer sell it ourselves. Our deadline was the closing date of our new home purchase. We did have an interested buyer who shortly after our closing date decided to keep looking so we listed our home with a local agent so that we could concentrate on getting our new home ready for our moving date at the end of the school year. This agent showed our home a maximum of two times and got an offer which we accepted. We ended up getting $1,000 less than we had wanted in a declining Real Estate market. The agents who had called many times to harass us called our listing agent on a number of occasions and he lied telling them that the house was under contract when in fact it wasn't at that time-clearly a breach of our agent's fiduciary duty. Quite frankly an ethical agent would have continued to show our home until closing in the event that the deal fell through.

But wait, there's more. Our agent also acted as the buyer's mortgage broker. At the closing table, we learned that he had signed documents from the buyer stating that he (our agent) represented them and we had signed documents stating that he represented us. We also learned that the buyer had effectively put down approximately 2-3% of the purchase price when financed closing costs were factored into the equation. Their first mortgage had what we thought was a high fixed rate and their second mortgage came with a rate in excess of 8.5%. Because the closing happened in August, literally in the midst of the first wave of the meltdown, if they didn't close on the day they did (August 31st, 2007), Citibank wasn't going to extend their rate. When my wife & I have bought houses in the past, it had always been a very happy day. These people looked absolutely shell-shocked at the closing table. I'm not convinced that they knew just how much their monthly payment was going to be until closing day. We knew down to the penny well in advance having budgeted and planned everything on a spreadsheet. Were these people stupid or just inexperienced and mislead by a greedy combination of real estate agent & mortgage broker? I'm extremely confident that they are intelligent people but inexperienced and taken advantage of by an unscrupulous agent.

The banks are also culpable. Prior to bank deregulation, Savings and Loans provided mortgages to home buyers and kept these loans on their books. Non-performing loans had a negative effect on the S&L's profitability which of course caused tighter lending guidelines such as job stability and decent down payments in order for prospective home buyers to be approved for a mortgage. Way back then, a home buyer had to actually save up enough money for a down payment 10 or even 20% before a bank would ever consider underwriting a mortgage. The checks & balances kept banks solvent and borrowers responsible. Although this approach worked, some cried foul stating that the regulated system was racist and discriminatory-and there certainly was some truth to this. Skipping forward to the present, banks made a bundle on mortgages over the past five or six years. For the most part, they allowed their underwriting criteria to be stretched so far out of alignment that almost anyone could and indeed did, qualify for a mortgage despite their ability to pay. Some folks even applied for and received mortgages for more than the property was worth. Sometimes for as much as 25% more than their property was worth!

Under the prior system, 125% mortgages would not have been possible because of course these loans were held on the banks' books and could have led to losses that would have had to have been absorbed directly by the bank.

So what went wrong? Under the current system, these loans were sold to the big Wall Street investment firms who repackaged them as collateralized mortgage obligations (CMO's), Mortgage Backed Securities (MBS's) and other similar acronyms. These instruments were then sent to the ratings agencies for their blessing and more importantly a letter rating. Many of these structured finance deals receive AAA ratings-the highest ratings available meaning that in theory, these instruments were least likely to default. How does one create a 'triple A' or AAA rated financial instrument out of sub-prime mortgages? Herein lies the magic. These Asset Backed Securities (ABS) are made up of different tranches or slices, each carrying a different risk and reward level. The first dollar of principle and interest is applied to the securities with the highest rating, and the first dollar of loss is applied to the tranche with the lowest ratings. The lower slices are designed to provide a security blanket that in theory protects the higher-rated securities. The investment banks that package or 'structure' these securities in order to earn fat fees when they sell them to investors are the same entities that pay the ratings agencies to rate these instruments. Clearly the possibility for conflict of interest is present. If investors and not the investment banks that stand to rake in millions in fees were to pay for the rating, the potential for this conflict of interest would be negated. Furthermore, the investment banks have a vested interest in convincing the ratings agencies of the credit worthiness of these securities.

So we've already pointed fingers at homeowners, some greedy, many more I suspect, naïve or uninformed, real estate agents-one out of more than 60 in my experience was a gem, mortgage brokers & bankers, banks, Wall Street and ratings agencies so who's left? The Federal Reserve and the Government of course.

The Fed as its known is responsible of the country's monetary policy and for supervision and regulation of banks. This is the definition of the Fed's roles in their own words:

Monetary Policy

The Fed is best known for its role in making and carrying out the country's monetary policy-that is, for influencing money and credit conditions in the economy in order to promote the goals of high employment, sustainable growth, and stable prices.

The long-term goal of the Fed's monetary policy is to ensure that money and credit grow sufficiently to encourage non-inflationary economic expansion.

The Fed cannot guarantee that our economy will grow at a healthy pace, or that everyone will have a job. The attainment of these goals depends on the decisions of millions of people around the country. Decisions regarding how much to spend and how much to save, how much to invest in acquiring skills and education, how much to spend on new plant and equipment, or how many hours a week to work may be some of them.

What the Fed can do, is create an environment that is conducive to healthy economic growth. It does so by pursuing a goal of price stability-that is, by trying to prevent inflation from becoming a problem.

Inflation is defined as a sustained increase in prices over a period of time.

A stable level of prices is most conducive to maximum sustained output and employment. Also, stable prices encourage saving and, indirectly, capital formation because it prevents the erosion of asset values by unanticipated inflation.

Inflation causes many distortions in the market. Inflation:

· hurts people with fixed income-when prices rise consumers cannot buy as much as they could previously

· discourages savings

· reduces economic growth because the economy needs a certain level of savings to finance investments that boost economic growth

· makes it harder for businesses to plan-it is difficult to decide how much to produce, because businesses can't predict the demand for their product at the higher prices they will have to charge in order to cover their costs

Bank Regulation & Supervision

The Fed is one of the several Government agencies that share responsibility for ensuring the safety and soundness of our banking system. The Fed has primary responsibility for supervising bank holding companies, financial holding companies, state-chartered banks that are members of the Federal Reserve System, and the Edge Act and agreement corporations, through which U.S. banking organizations operate abroad.

The Fed and other agencies share the responsibility of overseeing the operation of foreign banking organizations in the United States. To insure that the banking system remains competitive and operates in the public interest, the Fed considers applications by banks for mergers or to open new branches.

The passage of the Gramm-Leach-Bliley (GLB) Act in November 1999, was the culmination of a multi-decade effort to eliminate many of the restrictions on the activities of banking organizations.

Some of the main provisions of the GLB are:

· Repeals the existing limitations on the ability of banks to affiliate with securities and insurance firms

· Creates a new organizational form that allows banking organizations to carry new powers. This new entity called a "financial holding company," (FHC) and its non-banking subsidiaries are allowed to engage in financial activities such as insurance and securities underwriting

The Fed's enlarged role as an umbrella supervisor of FHCs is similar to its role in supervising bank holding companies. The Federal Reserve Banks will supervise and regulate the FHCs while each affiliate is still overseen by its traditional functional regulator.

The Fed has to delineate the financial relationship between a bank and other FHC affiliates. Its primary goal is to establish barriers protecting depository institutions from the problems of a failing affiliate. To do this efficiently the Fed has to ensure increased communication, cooperation, and coordination with the many supervisors of the more diversified FHCs.

The Fed has access to data on risks across the entire organization, as well as information on the firm's management of those risks. Regulators will be in a position to evaluate and presumably act on risks that threaten the safety and soundness of the insured banks.

It would appear that the Fed has failed to curb housing inflation which played a role in this entire debacle then made matters worse and in their efforts or lack there of, to properly supervise banking institutions.

Finally the government, a.k.a. Uncle Sam, the big Kahuna 10,000 pound elephant etc. Where do we begin? How about with: 'Where were they?'

It now appears that after millions of horses are out of the barn (some horses ran, others were foreclosed upon) the government wants to step in with a bailout to save the rest. While nobody wants to see people lose their homes, the question that must be raised is this: What about all those of us who were responsible? Those of us, who scrimped and saved up a decent down payment, bought less-house than we could afford and who live below our means? Many of us drive older cars and keep them longer. We don't run out and buy the latest and greatest at inflated prices, we watch, wait and budget.

When the World Trade Center was attacked, families who decided not to sue received government payouts and we certainly don't begrudge them as I'm sure that given the choice, they'd prefer to still have their loved-ones over the money. The problem, in typical government fashion is that those who were responsible and had insurance policies in place received less than those who were irresponsible and didn't plan ahead. I'm not talking about dishwashers at Windows on the World and blue collar workers; I'm talking about executives, traders and people who should have known better.

Now our government, the same government that sat by idly watching as this bubble got bigger and bigger despite many warnings, wants to step in and bailout people who are in danger of losing their homes. There has been no talk about educating people, let's not teach people to fish, rather, let's give them a fish and bail them out once again at the expense of those who are responsible.

Clearly, by keeping the majority of the population financially ignorant, there is a lot of money to be made by the poverty industry.
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How to Successfully Navigate Your Business through an Economic Downturn

by: Terry H Hill

An economic downturn is a phase of the business cycle in which the economy as a whole is in decline.This phase basically marks the end of the period of growth in the business cycle. Economic downturns are characterized by decreased levels of consumer purchases (especially of durable goods) and, subsequently, reduced levels of production by businesses.

While economic downturns are admittedly difficult, and are formidable obstacles to small businesses that are trying to survive and grow, an economic downturn can open up opportunities. A well-managed company can realize the opportunity to gain market share by taking customers away from their competitors. Resourceful entrepreneurs capture the available opportunities, from an economic downturn, by developing alternate methods of doing business that were never implemented during a prior growth period.

The challenge of successfully navigating your business through an economic downturn lies in the realignment of your business with current economic realities. Specifically, you, as the business owner, need to renew a focus on your core clients/customers, reduce your operating expenses, conserve cash, and manage more proactively, rather than reactively, is paramount.

Here are best practices that will help you to successfully navigate your business through an economic downturn:


The primary goal of any business owner is to survive the current economic downturn and to develop a leaner, more cost-effective and more efficient operation. The secondary goal is to grow the business even during this current economic downturn.


• Conserve cash.

• Protect assets.

• Reduce costs.

• Improve efficiencies.

• Grow customer base.

Required Action:

• Do not panic… History shows that economic downturns do not last forever. Remain calm and act in a rational manner as you refocus your attention on resizing your company to the current economic conditions.

• Focus on what YOU can control… Don’t let the media's rhetoric concerning recessions and economic slowdown deter you from achieving business success. It´s a trap! Why? Because the condition of the economy is beyond your control. Surviving economic downturns requires a focus on what you can control, i.e. your relevant business activities.

• Communicate, communicate, and communicate! Beware of the pitfall of trying to do too much on your own. It is a difficult task indeed to survive and to grow your business solely with your own efforts. Solicit ideas and seek the help of other people (your employees, suppliers, lenders, customers, and advisors). Communicate honestly and consistently. Effective two-way communication is the key.

• Negotiate, negotiate, and negotiate! The value of a strong negotiation skill set cannot be overstated. Negotiating better deals and contracts is an absolute must for realigning and resizing your company to the current economic conditions. The key to success is not only knowing how to develop a win-win approach in negotiations with all parties, but also keeping in mind the fact that you want a favorable outcome for yourself too.

Recommended Best Practice Activities:

The Nuts and Bolts… The following list of recommended best practice activities is critical for your business' survival and for its growth during an economic downturn. The actual financial health of your particular business, at the outset of the economic downturn, will dictate the priority and urgency of the implementation of the following best practice activities.

1. Diligently monitor your cash flow: Forecast your cash flow monthly to ensure that expenses and planned expenditures are in line with accounts receivable. Include cash flow statements into your monthly financial reporting. Project cash requirements three-to- six months in advance. The key is to know how to monitor, protect, control, and put cash to work.

2. Carefully convert your inventories: Convert excess, obsolete, and slow-moving inventory items into cash. Consider returning excess and slow-moving items back to the suppliers. Close-out or inventory reduction sales work well to resize your inventory. Also, consider narrowing your product offerings. Well-timed order placement helps to reduce excess inventory levels and occasional material shortages. The key is to reduce the amount of your inventory without losing sales.

3. Timely collection of your accounts receivable: This asset should be converted to cash as quickly as possible. Offer prompt payment discounts to encourage timely payments. Make changes in the terms of sale for slow paying customers (i.e. changing net 30 day terms to COD). Invoicing is an important part of your cash flow management. The first rule of invoicing is to do it as soon as possible after products are shipped and/or after services are delivered. Place an emphasis on reducing billing errors. Most customers delay payments because an invoice had errors, and therefore, will not pay until they receive a corrected copy. Email or fax your invoices to save on mailing time. Post the payments that you have received and make deposits more frequently. The key is to develop an efficient collection system that generates timely payments and one that gives you advance warning of problems.

4. Re-focus your attention on your existing clients/customers: Make customer satisfaction your priority. A regular review of your customers' buying history and frequency of purchases can reveal some interesting facts about your customers' buying habits. Consider signing long-term contracts with your core clients/customers which will add to your security. Offer a discount for upfront cash payments. The key is to do what it takes to keep your current customers loyal.

5. Re-negotiate with your suppliers, lenders, and landlord:

i) Suppliers: Always keep your negotiations on the level of need, saying that your company has reviewed its cost structure and has determined that it needs to lower supplier costs. . Tell the supplier that you value the relationship you have developed, but that you need to receive a cost reduction immediately. Ask your supplier for a lower material price, a longer payment cycle, and the elimination of finance charges. Also, see if you can buy material from them on a consignment basis. In return for their price concessions, be willing to agree to a long-term contract. Explore the idea of bartering as a form of payment.

ii) Lenders: Everything in business finance is negotiable and your relationship with a bank is no exception. The first step to successful renegotiations is to convince your lenders that you can ultimately pay off the renegotiated loan. You must point out to your lenders why it would be in their best interest to agree to a new arrangement. Showing them your business plan and your action plan that includes your cost-savings initiatives, along with "the how" and "the when" of the implementation of your plan is the best way to achieve this goal. Explain to them that you will need their cooperation to insure that you can survive, as well as, grow your business during the economic downturn. Negotiated items include: the rate of interest, the required security to cover the loan, and the beginning date for repayment. A beginning date for repayment could be immediate, within several months or as long as a year. The key is to realize that your lender will work with you, but that frequent and continual communications with them is critical.

iii) Landlord: Meet with your landlord. Explain your need to have them extend the term of your lease at a reduced cost. Make sure you have a clause in the lease agreement that entitles you to have the right to sublet any or all of the leased space.

6. Re-evaluate your staffing requirements: This is a very critical area. Salaries/wages are a major expense of doing business. Therefore, any reduction in the hours worked through work schedule changes, short-term layoffs or permanent layoffs has an immediate cost saving benefit. Most companies ramped up hiring new employees in the good times, only to find that they are currently overstaffed due to slow sales during the economic downturn. In terms of down-sizing your staff, be very careful not to reduce your staff to a level that forces you to skimp on customer service and quality. Consider the use of part-timers or the current trend of outsourcing certain functions to independent contractors.

7. Shop for better insurances rates: Get quotations from other insurance agents for comparable coverage to determine whether or not your present insurance carrier is competitive. Also, consider revising your coverage to reduce premium costs. The key is to have the right balance-to be adequately insured, but not under or over insured.

8. Re-evaluate your advertising: Contrary to the other cost-cutting initiatives, evaluate the possibility of increasing your advertising expenditures. This tactic realizes the advantage of the reduced "noise" and congestion (fewer advertisers) in the marketplace. The downturn period a great opportunity to increase brand awareness and create additional demand for your product/service offerings.

9. Seek the help of outside advisors: The use of an advisory board comprised of your CPA, attorney, and business consultant offers you objectivity and provides you with professional advice and guidance. Their collective experience in working with similar situations in past economic downturns is invaluable.

10. Review your other expenses: Target an across-the-board cost-cutting initiative of 10-15%. Attempt to eliminate unnecessary expenses. Tightening your belt in order to weather the downturn makes practical, financial sense.

Proactively managing your business through an economic downturn is an enormous challenge and is critical for your survival. However, through well-planned initiatives, an economic downturn can create tremendous opportunity for your company to gain greater market share. In order to take advantage of this growth opportunity, you must act quickly to implement the above best business practices to continue realigning and resizing your company to the current economic conditions.

Copyright © 2008 Terry H. Hill Readmore »»

Selasa, 08 Juli 2008

kiat-kiat sukses menjadi netpreneur

1. Kecepatan.
Dengan segala percepatan perkembangan teknologi, globalisasi,
dan internet, laju perubahan pun semakin cepat dari yang pernah
dibayangkan. Karena itu, Anda harus bisa mengantisipasinya
dan sanggup bereaksi cepat, tapi juga penuh perhitungan.

2. Kemampuan Beradaptasi.
Laju perubahan yang terjadi pada dunia internet membutuhkan
bisnis yang lebih fleksibel dan adaptif dibandingkan sebelumnya.
Anda harus menambah pengetahuan dan mampu menginterpretasinya,
serta secara cepat merespon perubahan tersebut dimanapun
terjadinya –baik dalam teknologi dan kompetisi, juga pada
pergantian pola pasar dan pembeli-.

3. Eksperimen.
Seorang netpreneur harus bersedia mencoba ide-ide baru di pasar
yang dibidiknya. Anda tidak memiliki banyak waktu atau hanya
mengandalkan “market research” yang sudah tidak up to date
untuk mengevaluasi tindakan-tindakan Anda . Eksperimen dan
siap bergerak cepat untuk beradaptasi dengan apa yang
dibutuhkan dan diinginkan pasar kepada Anda .

4. Inovasi Yang Konstan.
Meluncurkan produk ke pasar hanyalah sebuah permulaan.
Dorongan kompetisi yang tak kenal henti dan tuntutan pasar
terhadap perbaikan membuat fokus bisnis pada inovasi sangat

5. Kolaborasi.
Sudah menjadi sifat dari netpreneur menjadi kolaboratif. Anda
tidak bisa bekerja sendiri di pergerakan dengan kecepatan
seperti ini. Internet memungkinkan Anda melibatkan banyak
pemilik perusahaan dalam setiap langkah. Mulai dari kelahiran
sebuah produk melalui riset, pembangunan produk, pengemasan,
pengiriman, support dan proses perbaikan yang terus berjalan.

6. Jadilah Penggerak Distribusi.
Tantangan nyata dari dunia bisnis saat ini adalah distribusi
–penyebaran merek serta identitas produk dan jasa Anda -.
Satu hal yang paling terasa, internet memperkecil hambatan
distribusi. Untuk itu, Anda harus membangun merek dan saluran
distribusi demi kesinambungan kesuksesan bisnis.

7. Fokus Pada Niche Market.
Internet menjangkau dan mendistribusi kesempatan bisnis pada pasar
baru yang terbuka. Karena itu, netpreneur harus memfokuskan pada
sektor pasar yang terdefinisi dengan baik -yaitu pada niche market
atau pasar ceruk- agar dapat meraih posisi dominan atau menemukan
pasar yang belum atau kurang terlayani. Walau kenyataannya,
kesempatan yang paling menggairahkan terletak pada menciptakan
pasar yang baru.

8. Jadilah Multidisipliner.
Perusahaan dalam era ekonomi baru seperti sekarang menciptakan
solusi dengan mengintegrasikan berbagai disiplin ilmu seperti
teknologi, content, grafis, layanan dan hubungan. Karena itu,
seorang netpreneur sukses biasanya memahami berbagai disiplin
ilmu. Readmore »»

Senin, 07 Juli 2008

Arti Sebuah saHabat

Chika says:

“Manusia selalu
hidup berkelompok. Tiada manusia yang dapat hidup dalam kesendirian. Apabila ada, maka manusia tersebut benar-benar mahluk yang malang dan hidupnya tentu tidak berwarna.”

Sahabat. Apa sih arti dari sebuah persahabatan?? Ada yang bilang sahabat itu adalah teman yang benar-benar dekat sampai tahu hal-hal kecil tentang kita. Ada juga yang bilang sahabat itu kalau kemana-mana selalu bareng. Tetapi salah satu sahabat saya bilang, sahabat itu adalah teman dalam suka dan duka, tapi tahu batas dimana suatu saat ketika teman dapat masalah, kita harus membiarkan dia mengatasi masalahnya sendiri agar teman tersebut tumbuh lebih matang dan mandiri.

Terkadang saya dengan enteng menyebut, dia itu sahabat saya. Tapi ketika ditanya ini itu tentang sahabat saya yang berhubungan dengan keluarga, pendidikan dan lain-lain, saya bingung jawabnya. Dari situ saya mikir, apa saya ini sahabat yang baik? Apa saya pantas disebut sahabat? Karena saya menganggap sahabat adalah orang yang bisa melihat kita dari hati ke hati, bukan karena tampang, materi, latar belakang, pendidikan dan lain-lain. Karena itu saya memang jarang menanyakan hal-hal yang berbau privacy ke sahabat-sahabat saya. Saya lebih sebagai pemberi masukan dan penerima keluh kesah sahabat-sahabat saya. Bukannya saya orang yang nggak peduli dan nggak mau tau, tapi menurut saya persahabatan bukan dinilai dari sedalam apa kita tau tetek bengek orang tersebut, melainkan sedalam apa kita memahami orang tersebut. Saya sudah ngerasain pahitnya persahabatan ketika saya bilang dia sahabat saya, ternyata dia hanya memanfaatkan apa yang saya punya dan lain-lain. Ketika saya sedang jatuh, dia malah meninggalkan karena merasa ga ada yang bisa diberikan oleh saya.

Cuma segitu arti persahabatan ??

Suatu hari saya meyatakan A adalah sahabat saya. Ketika A ditanyakan, siapa sahabat kamu, A menjawab B, C, D, namun tidak menyebutkan nama saya. Dari sini saya mencoba memikir ulang. Apakah saya bukan termasuk sahabatnya? Apa saya bukan sahabat yang baik? Hal ini sering terbesit dalam pikiran saya Teman saya banyak. Saya pergi dengan teman-teman yang berbeda. Namun apakah mereka adalah sahabat saya? Karena terkadang teman untuk hang out berbeda dengan sahabat.

Ada seorang sahabat saya mengirim sms pernyataan, “Saya nggak berharap untuk jadi orang yang terpenting dalam hidup kamu, itu permintaan yang terlalu besar. Saya cuma berharap suatu hari nanti kalo dengar nama saya, kamu bakal tersenyum dan bilang, dia sahabat saya.” Damn! Itu benar-benar merasuk ke hati saya. Itulah kata-kata yang saya cari. Saya tidak butuh pernyataan apa-apa. Tapi ketika ada orang menyebutkan nama saya, ia akan bilang “Chika adalah sahabat saya”. Saya nggak perlu menyebutkan siapa-siapa aja sahabat saya, because you know who you are. Buat saya, sahabat adalah orang yang menganggap saya sebagai sahabat. Kita tidak perlu nyebutin sahabat saya adalah A, B, C, D, E. Karena 1 nama saja terlupakan, orang itu pasti akan sedih. Begitupun sebaliknya. Kalo sahabat kamu menyebutkan nama-nama sahabatnya namun lupa untuk menyebutkan nama kamu, kamu pasti sedih. Karena itu saya cuma bisa dibilang orang-orang yang merupakan sahabat saya adalah orang-orang yang menganggap saya sebagai sahabat.

Berikut adalah kutipan pernyataan dari seorang sahabat:

Seorang teman tetap memberi ruang gerak pribadi, privacy sebagai seorang manusia. Dan kita akan berasa deket dengan dia walaupun ga ketemu dan ga kontak dalam waktu yang lama. Karena pertemanan itu pada dasarnya dari ikatan hati. Ga bakal ilang walaupun dimensi jarak memisahakan kita. Kita harus mengkui bagaimanapun juga kita ga bisa menghilangkan dia dari hati kita. Dan tanpa teman, kita ga akan seperti sekarang ini. Readmore »»

Minggu, 06 Juli 2008


1. Hari ini sebelum kamu mengatakan kata-kata yang tidak baik, pikirkan tentang seseorang yang tidak
dapat berbicara sama sekali.

2. Sebelum kamu mengeluh tentang rasa dari makananmu, pikirkan tentang seseorang yang tidak
punya apapun untuk dimakan.

3. Sebelum anda mengeluh tidak punya apa-apa, pikirkan tentang seseorang yang meminta-minta di

4. Sebelum kamu mengeluh bahwa kamu buruk, pikirkan tentang seseorang yang berada pada
tingkat yang terburuk di dalam hidupnya.

5. Sebelum kamu mengeluh tentang suami atau istrimu, pikirkan tentang seseorang yang memohon
kepada Allah untuk diberikan teman hidup.

6. Hari ini sebelum kamu mengeluh tentang hidupmu, pikirkan tentang seseorang yang meninggal terlalu

7. Sebelum kamu mengeluh tentang anak-anakmu, pikirkan tentang seseorang yang sangat ingin
mempunyai anak tetapi dirinya mandul.

8. Sebelum kamu mengeluh tentang rumahmu yang kotor karena pembantumu tidak mengerjakan
tugasnya, pikirkan tentang orang-orang yang tinggal dijalanan.

9. Sebelum kamu mengeluh tentang jauhnya kamu telah menyetir, pikirkan tentang seseorang yang
menempuh jarak yang sama dengan berjalan.

10. Dan disaat kamu lelah dan mengeluh tentang pekerjaanmu, pikirkan tentang pengangguran,
orang-orang cacat yang berharap mereka mempunyai pekerjaan seperti anda.

11. Sebelum kamu menunjukkan jari dan menyalahkan orang lain, ingatlah bahwa tidak ada seorangpun yang tidak berdosa. Readmore »»

Selasa, 17 Juni 2008

Top 15 Security/Hacking Tools & Utilities

Darknet spilled these bits on April 17th 2006 @ 3:44 am

1. Nmap

I think everyone has heard of this one, recently evolved into the 4.x series.

Nmap (”Network Mapper”) is a free open source utility for network exploration or security auditing. It was designed to rapidly scan large networks, although it works fine against single hosts. Nmap uses raw IP packets in novel ways to determine what hosts are available on the network, what services (application name and version) those hosts are offering, what operating systems (and OS versions) they are running, what type of packet filters/firewalls are in use, and dozens of other characteristics. Nmap runs on most types of computers and both console and graphical versions are available. Nmap is free and open source.

Can be used by beginners (-sT) or by pros alike (–packet_trace). A very versatile tool, once you fully understand the results.

Get Nmap Here Readmore »»

Rabu, 04 Juni 2008

ripernity store

mulai dari software, hardware komputer tersedia juga buku komputer, novel dll. visit http://ripernity.zlio.net/ Readmore »»

bisnis gratis

bisnis gratis hanya butuh kesabaran dan ketlatenan visithttp://www.quickinfo247.com/10177764/FREE Readmore »»

Sabtu, 03 Mei 2008

Search Engines and Page Rank

Google search has one of the largest databases of Web pages, including many other types of web documents (blog posts, wiki pages, group discussion threads and document formats (e.g., PDFs, Word or Excel documents, PowerPoints). Despite the presence of all these formats, Google's popularity ranking often makes pages worth looking at rise near the top of search results. Our web searching workshop reflects our recognition that Google currently is the winning web search engine and so people need to learn to use it really well.

Google alone not always sufficient, however. Less than half the searchable Web is fully searchable in Google. Overlap studies show that more than 80% of the pages in a major search engine's database exist only in that database. Getting a "second opinion" is therefore often worth your time. For this purpose, we recommend Live Search, Ask.com,search engine guide, search engine watch, search engine colossus or Yahoo! Search. We no longer recommend using any meta-search engines.

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google, yahoo, Technorati, indo top and any looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important". Readmore »»
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